A Survey on Consciousness of Kurashiki Canvas and Design Proposals

The consciousness survey on Kurashiki canvas was conducted to analyze the recognition and images for understanding what kind of canvas products would be required. The characteristic and attraction of Kurashiki canvas were considered, and the new design acceptable to wider consumers leading to the sales promotion was proposed based on the results of survey. From a result of the questionnaire survey, high quality and strength of Kurashiki canvas were well perceived. Major images for Kurashiki canvas were simple,casual and natural. Image of favorable color and pattern type were red, white and blue, and striped pattern,respectively. These analysis results concluded that the satisfaction level of persons who used Kurashiki canvas was high. New Kurashiki canvas products, which were a rucksack, a tricolor bag, a cap, a basket, lampshades,a school uniform, a jacket and slippers, were proposed meeting the consumersʼ demands clarified by this survey.