Au Naturel: The Impact of Natural Dyes

The use of natural dyes in the textile industry is certainly nothing new. Natural dyes have been used for centuries as a way to color fabric. In fact, indigo—one of the best known natural dyes—was used in a piece of clothing dating all the way back to 2500 BC. The invention of synthetic dyes in the 19th century saw a major decline in the use of natural dyes in the textile industry. Today, most natural dyeing is being done by artists and hobbyists, or by smaller dye houses for specific segments of the industry. However, a recent increase in “greener” and more sustainable products by consumers may soon change that. A study conducted in 2012 by Ryan Partnership Chicago/Mambo Sprouts Marketing found that consumers were actively looking for eco-friendly clothing. And 61% of those surveyed liked the idea of applying an apparel sustainability rating or index to help them make more eco-friendly purchases.