journal article·2023-08-27Open access

Mobile Customer Satisfaction Scoring Research Based on Quadratic Dimension Reduction and Machine Learning Integration

Fei Zeng, Yuqing He, Chengqin Yang, Xinkai Hu, Yining Yuan

Applied Sciences· Volume 13· Issue 17

Abstract

Customer satisfaction is a measure of the degree of satisfaction of customer experience. Among the three major operators in China, China Mobile plays an important role in the communication field. A study of customer satisfaction with China Mobile will have a significant positive impact on the sustainable development of the entire communication industry. In order to respond to customer needs accurately, a mobile customer satisfaction research method based on quadratic dimensionality reduction and machine learning integration is proposed. Firstly, the core evaluation system of impact satisfaction is established, through the integration of systematic clustering and exploratory factor analysis for quadratic dimensionality reduction. Then, unreasonable data in the core influencing factors are eliminated. Finally, the gradient-boosted decision tree (GBDT) machine learning algorithm is applied to predict satisfaction, with a prediction accuracy of up to 99%, and the highly accurate satisfaction prediction can quickly respond to customer needs and feedback to improve customer experience and satisfaction.
Source: crossref · Quality: baseline

Research context

OpenAlex topics: Technology Adoption and User Behaviour · Organizational and Employee Performance · Digital Marketing and Social Media

SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.

Affiliations

Key Laboratory of Metallurgical Equipment and Control Technology of Ministry of Education, Wuhan University of Science and Technology, Wuhan 430081, China

Hubei Key Laboratory of Mechanical Transmission and Manufacturing Engineering, Wuhan University of Science and Technology, Wuhan 430081, China

Funding

the National Natural Science Foundation of China · the Ministry of Transport and applied basic research project of China · the National Defense Pre-Research Project of Wuhan University of Science and Technology

References (41)

Show source-provided references
1. Hajar, M.A., Alkahtani, A.A., Ibrahim, D.N., Al-Sharafi, M.A., Alkawsi, G., Iahad, N.A., Darun, M.R., and Tiong, S.K. (2022). The effect of value innovation in the superior performance and sustainable growth of telecommunications sector: Mediation effect of customer satisfaction and loyalty. Sustainability, 14.10.3390/su14106342 ↗
2. A review of customer satisfaction towards service quality of banking sector10.3311/pp.so.2012-2.02 ↗
3. Why you should stop predicting customer churn and start using uplift models10.1016/j.ins.2019.12.075 ↗
4. An Agent-Based Model of Motor Insurance Customer Behaviour in the UK with Word of Mouth10.18564/jasss.4768 ↗
5. Customer advocacy: A distinctive form of word of mouth10.1177/1094670519900541 ↗
6. Mukhsin, M., and Suryanto, T. (2022). The effect of sustainable supply chain management on company performance mediated by competitive advantage. Sustainability, 14.10.3390/su14020818 ↗
7. Firestone, D., Putnam, A., Mundkur, S., Chiou, D., Dabagh, A., Andrewartha, M., Angepat, H., Bhanu, V., Caulfield, A., and Chung, E. (2018, January 9–11). Azure Accelerated Networking:{SmartNICs} in the Public Cloud. Proceedings of the 15th USENIX Symposium on Networked Systems Design and Implementation, Renton, WA, USA.
8. The future of competition: Value-creating networks10.1016/S0019-8501(00)00152-8 ↗
9. The effects of online service quality of e-commerce Websites on user satisfaction10.1108/EL-10-2013-0193 ↗
10. (2023, August 22). China Mobile Mobile Business Customers Decreased by 242,000 in April! A Number of Customers Reported that the Fee Was Deducted. Available online: https://baijiahao.baidu.com/s?id=1733339562685510245&wfr=spider&for=pc.
11. (2023, August 22). National Network Speed and Quality Report 2022. Available online: http://5g.speedtest.cn/article/51OpWlBZqWly4RL4AdJ6.
12. (2023, August 22). Consumer Data Released by Mobile Analytics and Business Intelligence Firm GWS Shows that Amazon’s Market Position is under Threat. Available online: https://xueqiu.com/7949779229/255858474.
13. (2023, August 22). Mobile Business Drags Japan’s Rakuten Deeper into the Loss Quagmire.2023 Becomes the Key Year!. Available online: https://baijiahao.baidu.com/s?id=1757887714493188586&wfr=spider&for=pc.
14. (2023, August 22). Asia Pacific to See Tenfold Rise in 5G Mobile Connections by 2030 as Digital Transformation Gathers Pace, Gsma Report Reveals. Available online: https://www.gsma.com/newsroom/press-release/the-mobile-economy-asia-pacific-report/.
15. Service innovation and customer satisfaction: The role of customer value creation10.1108/EJIM-09-2017-0117 ↗
16. The impact of inertia and user satisfaction on the continuance intentions to use mobile communication applications: A mobile service quality perspective10.1016/j.ijinfomgt.2018.10.011 ↗
17. Marketing survey research best practices: Evidence and recommendations from a review of JAMS articles10.1007/s11747-017-0532-y ↗
18. Chen, T., Peng, L., Yin, X., Rong, J., Yang, J., and Cong, G. (2020). Analysis of user satisfaction with online education platforms in China during the COVID-19 pandemic. Healthcare, 8.10.3390/healthcare8030200 ↗
19. An investigation of service quality, customer satisfaction and loyalty in China’s airline market10.1016/j.jairtraman.2016.07.008 ↗
20. The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning10.5267/j.msl.2020.6.038 ↗
21. Impact of nonverbal customer-to-customer interactions on customer satisfaction and loyalty intentions10.1108/IJCHM-08-2019-0694 ↗
22. Ye, Z. (2019). Campus Mobile Communication Service Satisfaction Survey and Influencing Factors Analysis—Taking Seven Schools in Wuhan as an Example, Zhongnan University of Economics and Law.
23. Li, J. (2018). Research on Mobile Internet Satisfaction Evaluation Based on Decision Tree, Southwest Jiaotong University.
24. Customers satisfaction in pediatric inpatient services: A multiple criteria satisfaction analysis10.1016/j.seps.2021.101036 ↗
25. Text mining approach to explore dimensions of airline customer satisfaction using online customer reviews10.1016/j.jairtraman.2019.101760 ↗
26. Impact of service quality on customer satisfaction and customer loyalty: Evidence from banking sector
27. Exploring influential factors affecting guest satisfaction: Big data and business analytics in consumer-generated reviews
28. A comprehensive survey of clustering algorithms: State-of-the-art machine learning applications, taxonomy, challenges, and future research prospects10.1016/j.engappai.2022.104743 ↗
29. Efficient systematic clustering method for k-anonymization10.1007/s00236-010-0131-6 ↗
30. Issues and recommendations for exploratory factor analysis and principal component analysis10.1016/j.sapharm.2020.07.027 ↗
31. Scaled PCA: A new approach to dimension reduction10.1287/mnsc.2021.4020 ↗
32. Intelligent lithology classification method based on GBDT algorithm
33. A novel tree-based dynamic heterogeneous ensemble method for credit scoring10.1016/j.eswa.2020.113615 ↗
34. Gradient boosting trees for auto insurance loss cost modeling and prediction10.1016/j.eswa.2011.09.058 ↗
35. Economic development, demographic characteristics, road network and traffic accidents in Zhongshan, China: Gradient boosting decision tree model
36. Xu, H. (2023, January 18–19). GBDT-LR: A Willingness Data Analysis and Prediction Model Based on Machine Learning. Proceedings of the 2022 IEEE International Conference on Advances in Electrical Engineering and Computer Applications (AEECA), Dalian, China.10.1109/AEECA55500.2022.9919013 ↗
37. Multivariable time series forecasting using model fusion10.1016/j.ins.2021.11.025 ↗
38. Wu, M.L. (2010). Questionnaire Statistical Analysis Practice—SPSS Operation and Application, Chongqing University Press.
39. Introduction to the k-means clustering algorithm based on the elbow method
40. Prediction of Chinese clients’ satisfaction with psychotherapy by machine learning10.3389/fpsyt.2023.947081 ↗
41. A machine learning approach to primacy-peak-recency effect-based satisfaction prediction10.1016/j.ipm.2022.103196 ↗