Hybrid Deep Neural Network with Natural Language Processing Techniques to Analyze Customer Satisfaction with Delivery Platform Manager Responses

Delivery services have drawn much attention and become of topmost significance in urban areas by presenting online food delivery selections for a diversity of dishes from a wide range of restaurants, decreasing both travel and waiting times. Customer data analysis acts as a cornerstone in corporate strategy, allowing enterprises to gather and interpret user feedback and helping them to make informed decisions that drive future business development. However, major knowledge gaps remain due to the scarcity of literature review studies on these delivery services, hindering a complete understanding of customer satisfaction in this sector. Furthermore, there has been little systematic research on managerial response tactics to online consumer complaints and negative reviews. Researchers have contributed by applying artificial intelligence, including deep learning and machine learning models, to analyze customer sentiment and understand customer brand perceptions. This study presents a Hybrid Deep Neural Network Model for Customer Satisfaction Analysis (HDNNM-CSA), with the aim of developing an efficient model which is capable of accurately classifying customer satisfaction levels in delivery apps based on textual responses provided by customer experience managers. To achieve this, the model initially pre-processes text data using text cleaning, emoji removal, normalization, tokenization, stop word removal, and stemming to clean and standardize the unstructured text data for further analysis. Following this, term frequency–inverse document frequency-based word embedding is utilized to transform the pre-processed text into meaningful feature representations. Lastly, an ensemble architecture involving bidirectional long short-term memory, temporal convolutional, and graph convolutional networks is deployed to classify customer satisfaction levels with managers’ responses. A series of experimental analyses are performed, and the results are examined for numerous features. A comparative analysis demonstrates the enhanced performance of the HDNNM-CSA technique with respect to existing approaches.