journal article·2025-08-07Open access

Pedagogical Qualities of Artificial Intelligence-Assisted Teaching: An Exploratory Analysis of a Personal Tutor in a Voluntary Business Higher-Education Course

Nikša Alfirević, Marko Hell, Darko Rendulić

Applied Sciences· Volume 15· Issue 15

Abstract

There is minimal research concerning the role of custom-trained artificial intelligence (AI) tools in higher education, with a lack of research concerning the pedagogical qualities of an AI-based personal tutor. To fill this literature gap, we examined how a custom GPT personal tutor shapes key teaching and learning qualities. Using the mixed-methods approach, we aimed to demonstrate preliminary and exploratory empirical evidence concerning the contribution of custom-trained AI tutors to building up students’ competencies. Our research analyzed the subjective assessments of students related to the GPT tutor’s contribution to improving their competencies. Both the qualitative and quantitative empirical results confirmed the positive contribution. In addition, we triangulated the results to evaluate the potential of custom-trained AI chatbots in higher education, focusing on undergraduate business courses. However, the results of this study cannot be generalized to the entire student population of business schools, since the participation in the AI-assisted tutor program was voluntary, attracting only intrinsically motivated students.
Source: crossref · Quality: baseline

Research context

OpenAlex topics: Online Learning and Analytics · E-Learning and Knowledge Management · Artificial Intelligence in Healthcare and Education

SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.

Affiliations

Faculty of Economics, Business and Tourism, University of Split, 21000 Split, Croatia

Department for Management, Karlovac University of Applied Sciences, Trg Josipa Jurja Strossmayera 9, 47000 Karlovac, Croatia

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