System Dynamics and Lean Approach: Development of a Technological Solution in a Regional Product Packaging Company

This study was performed in a regional product marketing company located in Ciudad Obregón, Sonora, México, where a problem was detected in empirical decision-making due to their recent incorporation into the market. Thus, the objective of this study is the shelf-product production link, where the interest is in knowing the behavior of the main variables that influence the system. System dynamics methodology follows six steps: (1) Map the process under study with the value stream map (VSM); (2) Create a causal diagram; (3) Elaborate the Forrester diagram and equations; (4) Validate the current model; (5) Simulate scenarios; (6) Create the graphical user interface. The main results were the design of the scenarios starting from a robust system dynamics model, three scenarios, and the graphical interface. For this purpose, Stella Architect Software was used as it has special attributes to create a graphical user interface. Furthermore, all the elements of the VSM were added under the Lean Startup approach. Significantly, the inadequate management of the materials was detected, which is why the recommendation was to separate the packaging of dry and cold products to care for food innocuousness and the cold chain. Likewise, processing time decreased, reducing material transfer, which was detected by applying a future VSM based on the Lean Startup methodology. The technological solution in this study is a contribution based on social sciences and mathematics (nonlinear equations) using dynamics simulation to observe the complexity of system behavior.