Benefit Analysis of Gamified Augmented Reality Navigation System
Source abstract
Abstract
Augmented reality (AR) technology has received much attention in recent years. Users can view AR content through mobile devices, meaning that AR tee no significant differences between the exhibition-viewing behaviors associated with the game mode and the frchnology can be easily incorporated into applications in various fields. The auxiliary role of AR in exhibitions and its influence and benefits with regard to the behavior of exhibition visitors are worth investigating. To understand whether gamified AR and general AR navigation systems impact visitor behavior, we designed an AR app for an art exhibition. Using GPS and AR technology, the app presents a virtual guide that provides friendly guide services and helps visitors navigate outdoor paths and alleys in the exhibition venue, showing them the best route. The AR navigation system has three primary functions: (1) it allows visitors to scan the exhibit labels to access detailed text and audio introductions, (2) it offers a game mode and a free mode for navigation, and (3) it collects data on the exhibition-viewing behavior associated with each mode and uploads them to the cloud for analysis. The results of the experiment revealed no significant differences between the exhibition-viewing time or distance travelled in the two modes. However, the paths resulting from the game mode were more regular, which means that the participants were more likely to view the exhibition as instructed with the aid of gamified AR. This insight is useful for the control of crowd flow.
Source: crossref · Quality: baseline
Research context
OpenAlex topics: Educational Games and Gamification · Virtual Reality Applications and Impacts · Augmented Reality Applications
SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.
Affiliations
Department of Multimedia and Animation Arts, National Taiwan University of Arts, New Taipei City 22058, Taiwan
Funding
Ministry of Science and Technology, Taiwan
References (30)
Show source-provided references
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