A New Indicator to Assess Public Perception of Air Pollution Based on Complaint Data

Severe air pollution problems have led to a rise in the Chinese public’s concern, and it is necessary to use monitoring stations to monitor and evaluate pollutant levels. However, monitoring stations are limited, and the public is everywhere. It is also essential to understand the public’s awareness and behavioral response to air pollution. Air pollution complaint data can more directly reflect the public’s real air quality perception than social media data. Therefore, based on air pollution complaint data and sentiment analysis, we proposed a new air pollution perception index (APPI) in this paper. Firstly, we constructed the emotional dictionary for air pollution and used sentiment analysis to calculate public complaints’ emotional intensity. Secondly, we used the piecewise function to obtain the APPI based on the complaint Kernel density and complaint emotion Kriging interpolation, and we further analyzed the change of center of gravity of the APPI. Finally, we used the proposed APPI to examine the 2012 to 2017 air pollution complaint data in Shandong Province, China. The results were verified by the POI (points of interest) data and word cloud analysis. The results show that: (1) the statistical analysis and spatial distribution of air pollution complaint density and public complaint emotion intensity are not entirely consistent. The proposed APPI can more reasonably evaluate the public perception of air pollution. (2) The public perception of air pollution tends to the southwest of Shandong Province, while coastal cities are relatively weak. (3) The content of public complaints about air pollution mainly focuses on the exhaust emissions of enterprises. Moreover, the more enterprises gather in inland cities, the public perception of air pollution is stronger.