Perceiving Design Features in New Interaction Environments: Comparing Rendered Images, 360° Rotation, AR, Immersive and Non-Immersive VR, and Real Product Interaction

The emergence of new display technologies can change the perception of product design features and their assessment. Previous studies are limited to comparisons between a few technologies; the real product is considered only occasionally. This work compares the perceptions of 10 design features in two household products, shown by five display technologies (image rendering, 360° rotation, and augmented, immersive, and non-immersive virtual reality), and also with the real product. Results show that the 360° rotation provides the best perception for the most important features. However, the perception of aesthetic features is better achieved with i_VR. Other global results vary depending on the product. Finally, interaction with the real product shows a quite different perception for many features. The results contribute to the understanding of product perceptions influenced by different displays, comparing them with perceptions generated through real interaction. It is expected that the conclusions will be used to optimize the presentation of product features.