Real-Time Movie Recommendation: Integrating Persona-Based User Modeling with NMF and Deep Neural Networks

The proliferation of uncategorized information on the Internet has intensified the need for effective recommender systems. Recommender systems have evolved from content-based filtering to collaborative filtering and, most recently, to deep learning-based and hybrid models. However, they often face challenges such as high computational costs, reduced reliability, and the Cold Start problem. We introduce a persona-based user modeling approach for real-time movie recommendations. Our system employs Non-negative Matrix Factorization (NMF) and Deep Learning algorithms to manage complex and sparse data types and to mitigate the Cold Start issue. Experimental results, based on criteria involving 50 topics and 35 personas, indicate a significant performance gain. Specifically, with 500 users, the precision@K for NMF was 86.01%, and for the Deep Neural Network (DNN), it was 92.67%. Tested with 900 users, the precision@K for NMF increased to 97.04%, and for DNN, it was 95.55%. These results represent an approximate 10% and 5% improvement in performance, respectively. The system not only delivers fast and accurate recommendations but also reduces computational overhead by updating the model only when user personas change. The generated user personas can be adapted for other recommendation services or large-scale data mining.