The management of consumers’ rights protection in computerised marketing in textiles and leather industry

The paper draws upon issues and results of the management frontier research about marketing elements regarding: the requirements of consumers’ rights protection which are at the basis of on-line marketing, the characteristics of the analysis and trends from the corporate marketing strategies. The research methodology is developed aiming at motivations for the on-line marketing commitment regarding consumers’ rights protection in textiles and leather. We have reached the conclusion that marketing managers in textiles and leather need a new type/model of counselling and orientation, based on persuasive procedures helping their careers advance based on knowing the computerised consumers’ rights protection mode.