Continuance Use of Cloud Computing in Higher Education Institutions: A Conceptual Model

Resource optimization is a key concern for Higher Education Institutions (HEIs). Cloud Computing, as the recent generation in computing technology of the fourth industrial revolution, has emerged as the main standard of service and resource delivery. As cloud computing has grown into a mature technology and is being rapidly adopted in many HEIs across the world, retaining customers of this innovative technology has become a challenge to the cloud service providers. Current research trends on cloud computing have sought to study the acceptance or adoption of technology; however, little research has been devoted to the continuance use in an organizational setting. To address this gap, this study aims to investigate the antecedents of cloud computing continuance use in HEIs. Hence, drawing on the prior literature in organizational-level continuance, this research established a conceptual model that extends and contextualizes the IS continuance model through the lens of the TOE framework (i.e., technological, organizational, and environmental influences). The results of a pilot study, conducted through a survey with information and communications technology (ICT) decision makers, and based on the proposed conceptual model, indicate that the instrument is both reliable and valid, and so point the way towards further research. The paper closes with a discussion of the research limitations, contribution, and future directions.