journal article·2021-10-24Open access

Crypto Collectibles, Museum Funding and OpenGLAM: Challenges, Opportunities and the Potential of Non-Fungible Tokens (NFTs)

Foteini Valeonti, Antonis Bikakis, Melissa Terras, Chris Speed, Andrew Hudson-Smith, Konstantinos Chalkias

Applied Sciences· Volume 11· Issue 21

Abstract

Non-fungible tokens (NFTs) make it technically possible for digital assets to be owned and traded, introducing the concept of scarcity in the digital realm for the first time. Resulting from this technical development, this paper asks the question, do they provide an opportunity for fundraising for galleries, libraries, archives and museums (GLAM), by selling ownership of digital copies of their collections? Although NFTs in their current format were first invented in 2017 as a means for game players to trade virtual goods, they reached the mainstream in 2021, when the auction house Christie’s held their first-ever sale exclusively for an NFT of a digital image, that was eventually sold for a record 69 million USD. The potential of NFTs to generate significant revenue for artists and museums by selling effectively a cryptographically signed copy of a digital image (similar to real-world limited editions, which are signed and numbered copies of a given artwork), has sparked the interest of the financially deprived museum and heritage sector with world-renowned institutions such as the Uffizi Gallery and the Hermitage Museum, having already employed NFTs in order to raise funds. Concerns surrounding the environmental impact of blockchain technology and the rise of malicious projects, exploiting previously digitised heritage content made available through OpenGLAM licensing, have attracted criticism over the speculative use of the technology. In this paper, we present the current state of affairs in relation to NFTs and the cultural heritage sector, identifying challenges, whilst highlighting opportunities that they create for revenue generation, in order to help address the ever-increasing financial challenges of galleries and museums.
Source: crossref · Quality: baseline

Research context

OpenAlex topics: Blockchain Technology Applications and Security · Art History and Market Analysis · Museums and Cultural Heritage

SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.

Affiliations

Department of Information Studies, University College London, Gower Street, London WC1E 6BT, UK

College of Arts, Humanities and Social Sciences, University of Edinburgh, 56 George Square, Edinburgh EH8 9JU, UK

Institute for Design Informatics, University of Edinburgh, 47 Potterrow, Edinburgh EH8 9BT, UK

Centre for Advanced Spatial Analysis, University College London, 90 Tottenham Court Road, London W1T 4TJ, UK

Novi Financial, Facebook Research, 1 Hacker Way, Menlo Park, CA 94025, USA

Funding

Arts and Humanities Research Council

References (100+)

Show source-provided references
1. Valeonti, F., Hudson-Smith, A., Terras, M., and Zarkali, C. (2018). Reaping the Benefits of Digitisation: Pilot study exploring revenue generation from digitised collections through technological innovation. Proceedings of the EVA London 2018, BCS, The Chartered Institute for IT.10.14236/ewic/EVA2018.11 ↗
2. Atkinson, R. (2021, April 01). Tate to Cut 120 Jobs to ‘Survive Crisis’. Available online: https://www.museumsassociation.org/museums-journal/news/2020/12/tate-to-cut-120-jobs-to-survive-crisis/.
3. Adams, G.K. (2021, March 31). Redundancies and Reduced Opening Hours at Science Museum Group Sites. Available online: https://www.museumsassociation.org/museums-journal/news/2020/11/redundancies-and-reduced-opening-hours-at-science-museum-group-sites/.
4. (2021, April 22). Royal Opera House History. Available online: https://www.roh.org.uk/about/the-royal-opera/history.
5. Stromberg, M. (2021, April 01). How “Deaccession” Became the Museum Buzzword of 2020. Available online: https://www.latimes.com/entertainment-arts/story/2020-12-29/deaccession-museum-art-auctions-2020.
6. Harper, J. (2021, June 01). Jack Dorsey’s First ever Tweet Sells for $2.9m. Available online: https://www.bbc.co.uk/news/business-56492358.
7. Origin Protocol (2021, June 01). History Has Been Made! The Auction for the World’s First Tokenized Album Has Finished. Available online: https://twitter.com/OriginProtocol/status/1365916413421060096.
8. Jhala, K. (2021, May 16). WTAF? Beeple NFT Work Sells for Astonishing $69.3m at Christie’s after Flurry of Last-Minute Bids Nearly Crashes Website. Available online: https://www.theartnewspaper.com/news/beeple-sells-for-christie-s-nft-art-auction-cryptocurrency.
9. Artnet News (2021, June 01). The Uffizi Gallery Just Sold a Michelangelo NFT for $170,000, and Now Is Quickly Minting More Masterpieces from Its Collection. Available online: https://news.artnet.com/art-world/uffizi-gallery-michelangelo-botticelli-nfts-1969045.
10. Kishkovsky, S. (2021, August 03). Hermitage Museum Mints Leonardo, Monet, Van Gogh NFTs to Raise Funds. Available online: https://www.theartnewspaper.com/news/nft-hermitage.
11. Shaw, A. (2021, April 20). NFT Breakthrough: Ethereum Co-Founder Joe Lubin Creates 99% Energy Efficient Blockchain—And Damien Hirst Is Its First Artist. Available online: https://www.theartnewspaper.com/news/nft-breakthrough-ethereum-co-founder-joe-lubin-creates-energy-efficient-blockchain-and-damien-hirst-is-its-first-artist.
12. Ryan, T.R. (2021, April 20). Tina Rivers Ryan on Twitter: “I’m Enraged: A Company Called @globalartmuseum Has Begun Minting NFTs of Works in the @rijksmuseum Collection. They Claim “Any Revenue Derived from Sales or Rental Will Be Shared with the Museum” to Help Them during the C. Available online: https://twitter.com/TinaRiversRyan/status/1370533790284722189.
13. Museum finances: Challenges beyond economic crises10.1080/09647775.2012.644693 ↗
14. Pes, J. (2018, March 13). What Are the Biggest Challenges Facing UK Museums? Brexit and Budget Cuts, New Report Says. Available online: https://news.artnet.com/art-world/englands-museums-face-brexit-on-top-of-big-budget-cuts-but-report-looks-on-bright-side-1153148.
15. Sharpe, E., and Da Silva, J. (2021, March 31). Visitor Figures 2020: Top 100 Art Museums Revealed as Attendance Drops by 77% Worldwide. Available online: https://www.theartnewspaper.com/analysis/visitor-figures-2020-top-100-art-museums.
16. Knott, J. (2021, April 01). Two Thirds of Scotland’s Independent Museums Say They Cannot Survive for a Year. Available online: https://www.museumsassociation.org/museums-journal/news/2020/08/two-thirds-of-scotlands-independent-museums-say-they-cannot-survive-for-a-year/.
17. Art Fund (2021, March 31). COVID-19 Impact: Museum Sector Research Report on the Challenges Facing Museums and Galleries. Available online: https://www.artfund.org/blog/2020/05/28/covid19-impact-research-report.
18. Atkinson, R. (2021, April 01). ACE Announces Recipients of £257m Recovery Funding. Available online: https://www.museumsassociation.org/museums-journal/news/2020/10/ace-announces-recipients-of-257m-recovery-funding/.
19. Knott, J. (2021, April 01). Seven Museums Share £15m from Culture Recovery Fund. Available online: https://www.museumsassociation.org/museums-journal/news/2020/10/seven-museums-share-15m-from-culture-recovery-fund/.
20. Brown, M. (2021, April 01). V&A to Make 10% of Staff Redundant Amid Coronavirus Pandemic. Available online: https://www.theguardian.com/artanddesign/2020/sep/29/va-to-make-10-of-staff-redundant-amid-coronavirus-pandemic.
21. Cascone, S. (2021, March 31). The Victoria and Albert Museum Will Cut a Fifth of Its Curatorial Staff as Part of a Sweeping Round of Layoffs. Available online: https://news.artnet.com/art-world/victoria-albert-museum-layoffs-1947403.
22. Yapova, M., and Christopherson, T. (2021, March 31). Museums and Deaccessioning during the Covid-19 Pandemic. Available online: https://www.artatlaw.com/blogpost/museums-and-deaccessioning-during-the-covid-19-pandemic.
23. (2021, April 22). Christie’s DAVID HOCKNEY (B. 1937). Available online: https://www.christies.com/en/lot/lot-6285715.
24. Christie’s (2021, April 22). David Hockney, Post-War and Contemporary Art Evening Auction, 2 October 2020. Available online: https://www.christies.com.cn/presscenter/pdf/9813/Christie%27s%20Release%20-%20David%20Hockney,%20Post-War%20and%20Contemporary%20Art%20Evening%20Auction,%202%20October%202020_9813_1.pdf.
25. Association of Art Museum Directors (2021, April 01). AAMD Board of Trustees Approves Resolution to Provide Additional Financial Flexibility to Art Museums During Pandemic Crisis. Available online: https://aamd.org/for-the-media/press-release/aamd-board-of-trustees-approves-resolution-to-provide-additional.
26. Russeth, A. (2021, April 01). What’s Next for Museum Deaccessioning?. Available online: https://www.artnews.com/art-news/market/museum-deaccessioning-coronavirus-pandemic-1234583143/.
27. Ciecko, B. (2021, April 08). The Surging Demand for Digital Collectibles Could Offer a Lifeline for Cash-Strapped Museums—Here’s How. Available online: https://news.artnet.com/opinion/op-ed-digital-collectables-museums-1950808.
28. (2021, April 02). Unknown About Cryptography. Available online: https://www.metzdowd.com/mailman/listinfo/cryptography.
29. Nakamoto, S. (2021, April 02). Bitcoin P2P E-Cash Paper. Available online: https://www.mail-archive.com/cryptography@metzdowd.com/msg09959.html.
30. Nakamoto, S. (2021, April 02). Bitcoin: A Peer-to-Peer Electronic Cash System. Available online: https://bitcoin.org/bitcoin.pdf.
31. Finney, H. (2021, April 02). Re: Bitcoin P2P E-Cash Paper. Available online: https://www.mail-archive.com/cryptography@metzdowd.com/msg09975.html.
32. Donald, J.A. (2021, April 02). Re: Bitcoin P2P E-Cash Paper. Available online: https://www.mail-archive.com/cryptography@metzdowd.com/msg09984.html.
33. (2021, April 08). CoinMarketCap Today’s Cryptocurrency Prices by Market Cap. Available online: https://coinmarketcap.com/.
34. Di Blockchain Technologies: Foreseeable Impact on Industry and Society Draft NOT for Distribution, to be Published on IEEE 2017
35. Bal, M., and Ner, C. (2019). NFTracer: A non-fungible token tracking proof-of-concept using Hyperledger fabric. arXiv.
36. Olleros, F.X., and Zhegu, M. (2021, September 01). Blockchain Technology: Principles and Applications. Research Handbook on Digital Transformations, Available online: https://www.elgaronline.com/view/edcoll/9781784717759/9781784717759.00019.xml.
37. Ahram, T., Sargolzaei, A., Sargolzaei, S., Daniels, J., and Amaba, B. (2017, January 8–10). Blockchain technology innovations. Proceedings of the 2017 IEEE Technology and Engineering Management Society Conference, TEMSCON 2017, Santa Clara, CA, USA.10.1109/TEMSCON.2017.7998367 ↗
38. Elsden, C., Nissen, B., Jabbar, K., Talhouk, R., Lustig, C., Dunphy, P., Speed, C., and Vines, J. (2018). HCI for blockchain: Studying, designing, critiquing and envisioning distributed ledger technologies. Proceedings of the Conference on Human Factors in Computing Systems—Proceedings, Association for Computing Machinery.10.1145/3170427.3170602 ↗
39. Elsden, C., Manohar, A., Briggs, J., Harding, M., Speed, C., and Vines, J. (2018). Making Sense of Blockchain Applications: A Typology for HCI. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems, Association for Computing Machinery.10.1145/3173574.3174032 ↗
40. Regner, F., Urbach, N., and Schweizer, A. (2019, January 15–18). NFTs in Practice—Non-Fungible Tokens as Core Component of a Blockchain-based Event Ticketing Application. Proceedings of the 40th International Conference on Information Systems; ICIS, Munich, Germany.
41. Leech, O. (2021, April 02). What Are NFTs and How Do They Work?. Available online: https://www.coindesk.com/what-are-nfts.
42. Flow Docs (2021, August 04). Non-Fungible Tokens. Available online: https://docs.onflow.org/cadence/tutorial/04-non-fungible-tokens/#non-fungible-tokens-on-the-flow-emulator.
43. Tezos Docs (2021, August 04). Non-Fungible Tokens on Tezos Using FA2. Available online: https://assets.tqtezos.com/docs/token-contracts/fa2/2-fa2-nft-tutorial/.
44. Algorand (2021, August 04). NFTs: The New Creator Economy. Available online: https://www.algorand.com/resources/blog/nfts-creator-economy-on-algorand.
45. Buterin, V. (2021, September 01). A Next-Generation Smart Contract and Decentralized Application Platform. Available online: http://buyxpr.com/build/pdfs/EthereumWhitePaper.pdf.
46. Vujičić, D., Jagodić, D., and Randić, S. (2018, January 21–23). Blockchain technology, bitcoin, and Ethereum: A brief overview. Proceedings of the 2018 17th International Symposium on INFOTEH-JAHORINA, INFOTEH 2018—Proceedings, East Sarajevo, Bosnia and Herzegovina.10.1109/INFOTEH.2018.8345547 ↗
47. Frankenfield, J., and Rasure, E. (2021, April 02). Smart Contracts Definition. Available online: https://www.investopedia.com/terms/s/smart-contracts.asp.
48. Rosenfeld, M. (2021, August 04). Overview of Colored Coins. Available online: https://bitcoil.co.il/BitcoinX.pdf.
49. Shirley, D. (2021, April 02). ERC: Non-fungible Token Standard · Issue #721 · ethereum/EIPs. Available online: https://github.com/ethereum/EIPs/issues/721.
50. Oxford English Dictionary (2021). Fungible, Oxford University Press.
51. (2021, August 04). Beanie Beanie on Twitter: “ERC-721 Is a Non Fungible Token by Default and Is, and Always Will Be the Gold Standard of a Valuable Collectible NFT. ERC-1155 Is a Dual Purpose Fungible and Non Fungible Token. It Was Developed by Enjin, to Tokenize Things Like Common Gaming Skins and Other Commoditized Items”. Available online: https://mobile.twitter.com/beaniemaxi/status/1397280788597641217.
52. (2021, August 04). EIP-1155: ERC-1155 Multi Token Standard. Available online: https://eips.ethereum.org/EIPS/eip-1155.
53. (2021, August 04). Enjin ERC-1155: Next-Generation Smart Contract. Available online: https://enjin.io/about/erc-1155.
54. (2021, August 04). EIP-2981: NFT Royalty Standard. Available online: https://eips.ethereum.org/EIPS/eip-2981.
55. Garnett, K., and Neuburger, J. (2021, August 04). NFTs Are Interesting but Fractionalized Non-Fungible Tokens (F-NFTs) May Present Even More Challenging Legal Issues. Available online: https://www.jdsupra.com/legalnews/nfts-are-interesting-but-fractionalized-9904209/.
56. Hayward, A. (2021, October 14). What is Flow? The Blockchain Built for NFTs. Available online: https://decrypt.co/resources/what-is-flow-dapper-labs.
57. CoinTelegraph Research (2021, October 14). Blockchains vie for NFT Market, but Ethereum Still Dominates. Available online: https://cointelegraph.com/news/blockchains-vie-for-nft-market-but-ethereum-still-dominates-report.
58. Tepper, F. (2021, May 16). People have Spent over $1M Buying Virtual Cats on the Ethereum Blockchain. Available online: https://techcrunch.com/2017/12/03/people-have-spent-over-1m-buying-virtual-cats-on-the-ethereum-blockchain/?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIqDTIOnMI8xA3Du86MwVXutStd8q0lVvVkqAxrp1bYJx_EVL3X1Lo5krZuTivRDumjYnNmK75ZdFy1.
59. Varshney, N. (2021, April 08). Someone Paid $170,000 for the Most Expensive CryptoKitty Ever. Available online: https://thenextweb.com/hardfork/2018/09/05/most-expensive-cryptokitty/.
60. r3 (2021, August 04). Case Study: Finastra. Available online: https://www.r3.com/wp-content/uploads/2018/07/US_11_Finastra_CS_JUN26_final.pdf.
61. Kouhizadeh, M., and Sarkis, J. (2018). Blockchain Practices, Potentials, and Perspectives in Greening Supply Chains. Sustainability, 10.10.3390/su10103652 ↗
62. (2021, August 04). Christie’s Beeple’s Opus. Available online: https://www.christies.com/features/Monumental-collage-by-Beeple-is-first-purely-digital-artwork-NFT-to-come-to-auction-11510-7.aspx.
63. (2021, April 08). Christie’s Beeple (b. 1981), EVERYDAYS: THE FIRST 5000 DAYS. Available online: https://onlineonly.christies.com/s/beeple-first-5000-days/beeple-b-1981-1/112924?ldp_breadcrumb=back.
64. Davis, B. (2021, May 16). I Looked Through All 5000 Images in Beeple’s $69 Million Magnum Opus. What I Found Isn’t So Pretty. Available online: https://news.artnet.com/opinion/beeple-everydays-review-1951656.
65. Blau, J. (2021, June 04). Building the Investable Layer of Music. Available online: https://thedefiant.io/building-the-investable-layer-of-music-by-3lau/.
66. (2021, June 04). The Tokenizer FC Dynamo Kyiv to Become First Major Sports Team in the World to Sell its First NFT Event Tickets. Available online: https://thetokenizer.io/2021/05/26/fc-dynamo-kyiv-to-become-first-major-sports-team-in-the-world-to-sell-its-first-nft-event-tickets/.
67. Karayaneva, N. (2021, June 04). NFTs Work For Digital Art. They Also Work Perfectly For Real Estate. Available online: https://www.forbes.com/sites/nataliakarayaneva/2021/04/08/nfts-work-for-digital-art-they-also-work-perfectly-for-real-estate/?sh=4059055243f3.
68. Madeira, A. (2021, August 09). NFT Trading Cards: A New Way to Own Collectibles or an Asset Bubble?. Available online: https://cointelegraph.com/news/nft-trading-cards-a-new-way-to-own-collectibles-or-an-asset-bubble.
69. StackExchange (2021, September 01). What is the Cost to Store 1KB, 10KB, 100KB Worth of Data into the Ethereum Blockchain?. Available online: https://ethereum.stackexchange.com/questions/872/what-is-the-cost-to-store-1kb-10kb-100kb-worth-of-data-into-the-ethereum-block.
70. (2021, August 09). Rarible Rarible Terms and Conditions. Available online: https://static.rarible.com/terms.pdf.
71. Howard, L. (2021, August 09). Where Is My Art Stored When It’s Released through Foundation? An IPFS Primer. Available online: https://help.foundation.app/en/articles/4784789-where-is-my-art-stored-when-it-s-released-through-foundation-an-ipfs-primer.
72. Schwartz, D., Bordas, P., and Vazquez, A. (2021, June 04). What Are Gas Fees?. Available online: https://coinmarketcap.com/alexandria/article/what-are-gas-fees.
73. Nelsen, D. (2021, August 13). What Does It Mean to Be a Blockchain Node Operator?. Available online: https://www.blockchainecosystem.io/ask/what-does-it-mean-to-be-a-blockchain-node-operator-are-there-any-blockchains-out-there-that-don-t-have-node-operators.
74. Ethereum (2021, June 04). Gas and Fees. Available online: https://ethereum.org/en/developers/docs/gas/.
75. YCharts (2021, August 09). Ethereum Average Transaction Fee. Available online: https://ycharts.com/indicators/ethereum_average_transaction_fee.
76. OpenSea (2021, August 09). Create NFTs for Free on OpenSea. Available online: https://opensea.io/blog/announcements/introducing-the-collection-manager/.
77. McMillan, R. (2021, August 09). The Inside Story of Mt. Gox, Bitcoin’s $460 Million Disaster. Available online: https://www.wired.com/2014/03/bitcoin-exchange/.
78. Pollock, D. (2021, August 09). Infamous Discarded Hard Drive Holding 7500 Bitcoins Would Be Worth $80 Million Today. Available online: https://cointelegraph.com/news/infamous-discarded-hard-drive-holding-7500-bitcoins-would-be-worth-80-million-today.
79. Beery, T. (2021, August 09). Deep Dive into ZenGo Guaranteed Access Solution. Available online: https://www.zengo.com/a-deep-dive-into-zengo-guaranteed-access-solution/.
80. Blackshear, S., Chalkias, K., Chatzigiannis, P., Faizullabhoy, R., Khaburzaniya, I., Kokoris Kogias, E., Lind, J., Wong, D., and Zakian, T. (2021). Reactive Key-Loss Protection in Blockchains. Proceedings of the Financial Cryptography and Data Security. FC 2021 International Workshops, Springer.10.1007/978-3-662-63958-0_34 ↗
81. Wright, T. (2021, August 09). OpenSea Collector “Pulls the Rug” on NFTs to Highlight Arbitrary Value. Available online: https://cointelegraph.com/news/opensea-collector-pulls-the-rug-on-nfts-to-highlight-arbitrary-value.
82. Rusher, J. (2021, April 07). What Does It Mean To Buy a Gif?. Available online: https://jackrusher.com/journal/what-does-it-mean-to-buy-a-gif.html?utm_source=sebchan&utm_medium=email.
83. (2021, April 08). Verisart About Us. Available online: https://verisart.com/about#about-us.
84. Gabeci, K. (2021, June 04). What Is Etherscan?. Available online: https://medium.datadriveninvestor.com/what-is-etherscan-a86fd59336de.
85. Nelson, D. (2021, April 08). Even NYC’s Highfalutin Guggenheim Museum Is Looking at NFTs, Job Posting Suggests. Available online: https://www.coindesk.com/even-nycs-highfalutin-guggenheim-museum-is-looking-at-nfts-job-posting-suggests.
86. Cuseum (2021, April 08). Webinar: Discussing & Debating the Potentials of NFTs in the Museum Sector. Available online: https://cuseum.com/webinars/discussing-and-debating-the-potentials-of-nfts-in-the-museum-sector-overview.
87. Jones, J. (2021, August 10). The Uffizi: The World’s Best Art Gallery?. Available online: https://www.theguardian.com/artanddesign/jonathanjonesblog/2009/sep/01/uffizi-museum-florence.
88. Young, A. (2021, August 10). Uffizi Gallery Turned a Michelangelo Into an NFT and It Sold for $170,000. Available online: https://mymodernmet.com/uffizi-gallery-michelangelo-nft-art/.
89. Baydakova, A. (2021, August 10). Russia’s Hermitage to Sell Digital Copies of Art as NFTs. Available online: https://www.coindesk.com/russias-hermitage-to-sell-digital-copies-of-art-gems-as-nfts.
90. Charr, M. (2021, August 10). The Hermitage Museum Aims to Raise Funds in Russia with NFTs. Available online: https://www.museumnext.com/article/museum-raise-funds-with-nfts/.
91. The Whitworth (2021, August 10). The Ancient of Days NFT. Available online: https://whitworth.vastari.com/theancientofdaysnft.
92. Kelly, K. (2018, July 30). Images of Works of Art in Museum Collections: The Experience of Open Access. Available online: http://msc.mellon.org/msc-files/Open%20Access%20Report%2004%2025%2013-Final.pdf.
93. Smithsonian Institution (2021, August 11). Rights and Reproduction. Available online: https://siarchives.si.edu/what-we-do/rights-and-reproduction.
94. NPG (2021, August 11). Reproducing Images from our Collection. Available online: https://www.npg.org.uk/business/images/use-on-web/.
95. Bridgeman Images (2021, August 11). About Bridgeman. Available online: https://www.bridgemanimages.com/en/9448/about-bridgeman.
96. How open is OpenGLAM? Identifying barriers to commercial and non-commercial reuse of digitised art images10.1108/JD-06-2019-0109 ↗
97. Moore, M. (2018, March 13). Museum Fees Are Killing Art History, Say Academics. Available online: https://www.thetimes.co.uk/article/museum-fees-are-killing-art-history-say-academics-qhfwmdws6.
98. Opening Access to collections: The making and using of open digitised cultural content10.1108/OIR-06-2015-0193 ↗
99. HM Government (2021, September 01). Copyright, Designs and Patents Act 1988, Available online: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/957583/Copyright-designs-and-patents-act-1988.pdf.
100. Cryptokitties, cryptography, and copyright