Marketing Services of Property Companies to Promote Domestic Waste Classification in Rural Areas

Abstract The Sustainable Development Goals aim to achieve sustainable development by 2030, eradicate poverty, protect the planet, and promote prosperity, ensuring a peaceful and prosperous future for all. Advancing waste sorting and management in rural areas aligns with the new development philosophy and resonates with the core essence of Sustainable Development Goal 6. Through a literature review and practical experience in related fields, as well as an analysis of three typical cases in different geographic locations in China, it is found that introducing market mechanisms and the waste classification model with property enterprises as an important carrier has great potential to promote the work of rural domestic waste management. Through autonomous, co‐governance, and hosted models, the transitional dependence on the government can be effectively alleviated, and the burden of governance on the government reduced. Simultaneously, villagers can enjoy better quality and more convenient public services, injecting new impetus into improving the rural habitat, which provides experience and lessons for developing countries to address the challenges of waste classification, especially in rural areas. The authors hope that by promoting the effective operation of waste separation and management, the rural landscape can be effectively upgraded.