The compound sensibility and preference of fabrics dyed with the methanol extract of juniperus chinensis heartwood

The purpose of this study is to suggest basic data on product-development-directivity by observing how sense of vision, olfaction, and tactile applied to fabric is expressed compositively and by assessing preference of applied fabric. And the research was done by examining factor-structure of consumer’s compound sensibility on color, odor, and touch of fabrics dyed with methanol extract of Juniperus Chinensis Heartwood which not only possesses color but also functionality and odor at the same time. Evaluation on compound sensibility and preference using 20 sets of 7-point-scale was done by taking 130 men and women aging 20 s to 50 s as a research subject. Structure of compound sensibility on color, odor, and touch was drawn with 5 factors of activeness, revelation, tenacity, mildness, and naturalness. Sensibility according to type of fabrics showed significant difference on activeness, revelation, tenacity and mildness, and sensibility according to gender showed significant difference on activeness and naturalness. And according to age, meaningful difference was shown on activeness, revelation, and tenacity. Preference and purchase intention were highest in silk and ramie fabric, and fabric that most matches color and odor was ramie.