Polymeric materials with arylenevinylene segments—synthesis and architecture

Poly‐p‐phenylenevinylene is of interest due to its electrical and optical properties. It is electrically conductive upon doping, it is photoconductive, NLO active, and exhibits electrically induced luminescence. Recent progress made in the synthesis of pure and well‐defined materials of this type are reviewed and the various strategies for the design of materials yielding the required properties discussed.