Apparel e-tailing order model construction based on Newsboy model and theory of often-buying

Construction of order model which combines e-commerce environment with apparel features is very important for apparel e-tailers.Based on the interview with 47 e-tailers and online survey of 492 e-consumers,we find the key factors influencing e-ordering apparels and construct an optimal model of apparel ordering after analyzing apparel Newsboy model and ordering theories.The model parameters set the utility function,and the numerical solution of case presentation is given.The model construction and application help e-retailers optimize order strategy and implement ordering,selling,advertising and inventory management decisions.