Analyzing operation mode of fashion brand VMP

The operation mode of fashion brand VMP in China,though localized in Chinese apparel enterprises,still exhibits obvious limitation,and non-perfect,and some work has to be done both before and after its introduction into China for corresponding completeness and supplement.Having studied some successful key factors,the paper focuses on the effectiveness of the operation mode of fashion brand VMP in China,with a view to innovation.Simple copying the mode may make Chinese apparel enterprises meet with great difficulties.A detailed study on the mode is performed,including the premise of its introduction,follow-up work after introduction,keys during implementation,a plaform for localized operation of the mode is profiled,which will enhance the efficiency of the operation mode and provide a strategic thinking for its standardization operation for Chinese apparel enterprises.