Re-development of silk fabrics from a standpoint of various groups of consumers

Through questionnaire survey,the demand and tendency for style,design,color and performance of silk garments of various groups of consumers with different ages,sexes,and years of schooling,occupation are analyzed.Regarding the development of silk fabrics,suggestions are given such as reinforcing product research and development,use of multiple and practical technologies,innovations in design,color,pattern,art and style,accurate market positioning,raising the level of designers.It is supported by successful cases,providing references for the development,design,production and management of silk fabrics.The paper points out that re-development of silk fabrics is necessary for guiding consumers′ behavior,making it brilliant again,and realizing China creation.