article·2006-01-01

Analysis and application of anti-counterfeiting technology for clothing

Kong Fan-dong

Abstract

Garments with fake brand labels are numerous on the domestic market at present.In order to safeguard their brands and interests,a lot of garment manufacturers have launched their anti-counterfeiting marks on the labels,packages,and trade marks.However,few manufacturers apply the anti-counterfeit technology to the garment′s elements such as print patterns,sewing threads,and buttons,coupled with the radio frequency identification technology to realize automatic discerning for facilitating garment production,delivery,selling and after-sale service.Various anti-counterfeiting technology are compared,and their possible application to the garment has been analyzed from the viewpoint of anti-counterfeit technology,identification and decoration.Apart from realization of anti-counterfeiting of the garment and easy identification,efforts are also made to increase the visual expression of the garment,make it more sellable,and promote its brand value and production.
Source: openalex_inverted_index · Quality: baseline

Research context

OpenAlex topics: Textile materials and evaluations · Fashion and Cultural Textiles · Consumer Perception and Purchasing Behavior

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References

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