Development of Beijing clothing consumption culture

This paper combined the method of case study with the expert-interview.From the point of historical development,this paper researched and coordinated the elements of Beijing clothing consumption culture which were formed historically,then determined the middle income class as the research object.This paper reviews six periods as follows: from the beginning of 20~(th) century to the establishment of People′s Republic of China(the transforming period of anti-tradition),from the beginning of the establishment of People′s Republic of China to 1978(the period of mass assimilation),from 1979 to 1984(the period of opening and miscellaneousness),from 1985 to 1991(the period of enjoying and comparing),from 1992 to 1999(the period of combining and diversifying),and from 2000 till now(the period of showing individuality fashionably).According to these six periods,this paper has researched the development of Beijing clothing consumption environment,clothing choice preference,the clothing consumption psychology of the middle income class,and their life style,etc,made a conclusion and raised the feasible method to promote the development of Chinese clothing consumption culture into maturity.