Study on clothing brand image dimension and it′s weight distribution

Clothing brand image is studied.Having made a systematic analysis of the brand image′s conception and connotation,brand image′s cognitive process,brand identity system,enterprise image identity system,and marketing communications,coupled with market survey on clothing brand,it has developed a clothing brand image system which consists of three hierarchies.On this basis,the weight distribution of each dimension is ascertained by adopting the methods of layer-analysis and expert-questionnaire.Accordingly,it is more systematic and perfect of this system,which will provide new thoughts for the clothing enterprise to create its own brand image.