Customer segmentation method and the relation management of the leisure garment enterprise′s franchisor

Taking a known domestic leisure garment enterprise as study case,the author uses the customer value ABC pyramid classification method,the customer value clustering techniques and the matrix model classification method to research the franchisors segmentation based on the evaluation system of franchisor customer value.The research results indicate that,for the leisure garment franchisors,it can make a scientific and reasonable segmentation of the customers by using the clustering techniques and matrix model classification method.Further,the author proposes a customer differential management strategy and formulates a differential management template of the customer relationship management,that can promote the objectivity and reasonability of the franchisor relationship management by garment enterprises.