Customer satisfaction measuring index system(CSMIS) in brand garment enterprises

Based on the expatiation of the basic theories on the customer satisfaction degree(CSD) and analysis and refining of ECSI model,the customer satisfaction measuring index system(CSMIS) is set up,which is suitable for native garment enterprises,so as to provide a guideline for the improvement of the traditional marketing view and establish a customer-oriented marketing strategy.The measuring index system was applied to the evaluation of an enterprise.A survey on a brand clothing enterprise in a specific scope was conducted and the results were analyzed and used to evaluate the enterprise and the satisfaction degree of customers.It is expected that it can provide theoretical guides for brand garment enterprises.