Evaluation system for middle-high grade brand men′s business and casual suit in China

Based on the market survey of middle-high grade brand men′s business and casual suit in China,the index system and evaluation method of middle-high grade brand men′s business and casual suit in China are studied.Firstly,the comprehensive evaluation index system is proposed in terms of brand image,brand product,brand service and marketing network.Then the weight of each index according to constructing judgment matrix by expert evaluation is calculated by making use of analytic hierarchy process(AHP),and a hierarchy structure to evaluate index system by fuzzy comprehensive evaluation is set up.Finally the comprehensive evaluation model for middle-high grade brand men′s business and casual suit in China is established,and comparison is conducted taking BOSSsunwen and VICUTU,typical brands of business and casual men′s suit in China,as examples.