Clothing culture related psychological change process of Chinese people for 30 years since reform and opening up

This paper discusses the three stages of the clothing related psychological change of the Chinese people since reform and opening up,that is,identity identification,body identification,and individuality identification.Identity identification means that individual wear should be adapted to one′s social status and be regulated by the social group.Body identification means that the wear should satisfy the requirements of comfort and beautiful look of the wearer.Individuality identification means that the wear should meet one′s pursuit in spiritual look and character or individuality.By elucidating 3 modes and 2 changes,it displays a throbbing line of the clothing related psychological change processes of the Chinese people from regularization by groups to awareness of body identification through to the expression of individual consciousness,thus marching forward to the modernization.