Fashionable apparel supply chain coordination oriented for strategic customer behavior

By introducing the strategic customer behavior into the fashionable apparel supply chain coordination,this paper studies its impact on the operation of supply chain and pricing decision.In the light of different evaluations from customers on a fashionable apparel,a math model is developed of the supply chain which consists of sellers and final customers,analyzing the influence of the rational behavior of strategic customers on ordering decision and pricing decision.On this basis,further discussion is made on the adoption of limited quantity commitment of the seller and conclusions were verified by examples.It is found through analysis that when customers' rational behaviors such as wait-and-see,under the premise of meeting consumers' demand,the supply chain optimal inventory decreased;and when the sellers apply some strategies such as set limit to issue and only for collection to deal with the situation,the customers has a more accurate judgments on the number of products available,thus reducing the possibility of customers' wait-and-see,more inclined to buy products during the peak season instantly.