Application of emotional event-related potentials in fashion design

Based on analyzing domestic and foreign literatures concerning emotion and emotional event-related potential research,including changes of event-related potential components by emotional stimulations and the findings of event-related potentials in different emotional research areas,this paper expounds the necessity of applying event-related potentials to fashion design as well the application fields,presents the theory for introducing the emotion and event-related potential technology into the field of fashion design.It provides a new concept of quantitatively analyzing the relationship between designers and the true emotion of costumers,hoping to give a scientific guideline for the future trend and development of fashion design.