Subjective norm,task-technology fit and adoption of automatic technology of textile and clothing enterprises

As labor cost increasing,automatic technology is massively used in China' s manufacturing industry in a rapid way. The study for the microscopic mechanism of automatic technology' s adoption is benificial to the understandinding and use of automatic technology. The article puts forward a model of automatic technology acceptance for the textile and clothing enterprises based on the characteristics and affecting factors of textile and clothing enterprises' technology choosing,and analyzes how the two external factors-subjective norm and task-technology fit affect textile and clothing enterprises' technology choosing as well as the extent of the affection. The results of empirical study show that the two variables not only indirectly affect technology use through affecting technical cognition,but also directly affect technology use intention,and affect the further actual use. The influence of subjective norm to textile and clothing enterprises' technology choosing is stronger than task-technology fit. The study also shows that technology acceptance model applies to the behavior of sourcing production technology and adoption of equipment as well.