Research of consumers′ sensory image on fabric material based on consumers′ perception

Consumer-driven design is a method that ensures the design to meet the expectations of targeted consumers.Today,there is a growing concern over consumers′ sensory experiences when making a design.The aim of this study is to investigate attractive sensory characteristics for designing through the research of consumers′ sensory image.It takes fabric material as the research object,investigates consumers′ sensory image on representative samples of fabric,and makes sure which kind of fabric gives consumers good impressions.Integration of a variety of methods is adopted.Consumers′ perception space is constructed based on multidimensional scaling method,and five clusters of material group are found out.Four main factors affecting consumers′ images on material are extracted using factor analysis method.The perception characteristics in correspondence with each material cluster are determined using regression analysis.The results provide a valuable reference for consumer-driven design.