Analysis and development of emotional factors for clothing brands

For further exploration of characteristics and emotional experience′s issues in clothing products,the article combines the emotional factors with brand design,and analyzes the features and performance elements of emotional factors in clothing products on the basis of brand recognition.By understanding the activities of public emotional awareness,the generation and management model of clothing brand′s emotional factors during creation are studied,and how to combine emotional factors with the brand style is discussed as well.Taking Levi′s cowboy brand as example,the inheritance and innovation of emotional factors in designing brand clothing are elaborated,thus providing a theoretic and practical reference for continued design of clothing brands.