Orientation of Beijing′s apparel industry and its grounds

This paper analyzed the relative advantages of Beijing in developing apparel industry;investigated the fundamental elements of Beijing′s apparel industry,market potential and regional planning;and studied the characteristics inherent to the apparel industry with the industrial economy theory and strategic development theory.On this basis,it has put forth a rational positioning of Beijing′s apparel industry,that is,to build Beijing into a center of education and RD,business and trade,information and communications,industry research and management consultation,the orient apparel research and culture,and finally,into the fashion capital of China,or even of the world.