Individual differences in perceptual evaluation for fashion design:taking female students as research subjects

Nowadays,when making a choice of a garment,a customer often shifts his( or her) evaluation from rational to perceptual. Thus,more attention on the individual difference in perceptual evaluation should be paid. Based on customer experience level,an empirical research is carried out,taking female college students as subjects. By means of multi-statistics methods,including T-test,factor analysis, reliability test and multi-regression,this paper compares the differences in perceptual evaluation for garment design between designer-customer group and common-customer group. The results reveal: perceptual and overall evaluation variables for the same design are significantly different between the two groups; and the effect of perceptual evaluation variables on overall evaluation is varied from group to group; and perceptual evaluation constitutioanal factors varied from group to group; and the effect of perceptual evaluation factors on overall evaluation is also varied from group to group. Based on the results,some suggestions are put forward accordingly.