Development direction and strategy of modern Hunan embroidery

The development of market economy in China has brought great impact to the survive of traditional handicrafts,so it is necessary to take measures to protect traditional arts such as Hunan embroidery.This paper addressed the current status and existing values of Hunan embroidery in respect of humanistic spirit,emotional sustenance,culture and ecology,and concepts of design and development.Have discussed the primary state,the cause leading to the upmost prosperity,and the unique essence of Hunan embroidery,it argued that we should adhere to the principle of developing modern Hunan embroidery without giving up its primary artistic nature.Considering Hunan embroidery′s present situation and successful experience of protecting traditional arts at home and abroad,a series of advices are proposed on how to cultivate,inherit and improve Hunan embroidery,including government′s fosterage,protection through formulating related laws and regulations,promotion of marketing,training of inheriters,attaching importance to innovation,etc.