Comparative study of Chinese and Western cashmere sweater design features

Aiming at the main products of some representative brands in Chinese and Western cashmere sweater markets,this paper carries out a detailed statistical classification of the products in terms of material quality and performance,modelling and design,decoration design and color design.Having referred to previous market survery,a comparative study of the obtained data is undertaken with respect to Chinese and Western consumers′ psychology,physiological features,and differences between Chinese and Western clothing culture.It elucidates Chinese and Western cashmere sweater design features,including the similarities and differences.Finally,it point out the superiority and deficiency of Chinese cashmere sweater design,and sets forth corresponding solutions as how to raise cashmere sweater design level of Chinese brands.