Discussion on extensional design of the clothing brand based on visual merchandising

In sales promotion of the garment,significance among the price,appearance and style,tends to become more and more difficult to differentiate.The extensional design of cloth brands,however,is regarded as an important factor.This paper describes the extensional design of clothing brands including the product image design,its exhibition and services,analyzes the effect of exhibition elements on the extensional design of cloth brands and online visual merchandising on the development of brand concept.In the eyeattracting economic times,people are attracted more by the brand′s outside token,namely,the unique vision selling has made little difference between brand′s contents.Consumers put more emphasis on brand′s sign characteristic.Under the circumstances,the strategies for brands′ vision selling will inevitably influence the brand′s existence environment.