An exploratory study of fit and size issues with mass customized men's jackets using 3D body scan and virtual try-on technology

The purpose of this study was to explore the potential for mass customization with fit and size issues using 3D technology in men's jacket development. The study tested a fit mass customization process that employed 3D body scanning and 3D virtual simulation technology and the results are summarized as follows. First, the fit evaluation for the final virtual jacket was improved from the first virtual jacket. Second, during the virtual jacket evaluation process, the participants made various requests to change the fit of their virtual jacket. The large-size group made more requests for alterations to their virtual jackets than the medium- and small-size groups. Third, the study underlines certain improvements needed before the technology can be used for apparel mass customization. The chest circumference, back width, and sleeve length of the real jacket each tended to be slightly tighter or shorter than that of the virtual jacket. Fourth, the study suggests that the jacket made from the mass customization process was satisfactory to potential male consumers, as the actual jacket from the mass customization scenario in this study was evaluated as being better than a ready-to-wear jacket. 3D technology is identified as an innovative tool for future tailors and the menswear industry, particularly aimed at young male consumers. The current study shows the potential for the use of this technology for menswear development.