The uplifting effect of a prototype brassiere

Purpose The purpose of this paper is to examine the uplifting effect of a prototype brassiere that the author developed in Shanghai, China, for Chinese adult females in their early twenties. Design/methodology/approach The prototype brassiere was designed according to the four breast shapes of Chinese adult females. In total, 40 breast‐related measurement items were used to quantify the body sizes of 20 subjects, who were measured both with and without the brassieres. Findings The results of the comparison showed significant differences in breast position, the degree of sagging, the distance between the breasts, and the bottom area of the breasts between the two contexts. This study confirms the uplifting effect of the prototype brassiere, which can produce cleavage and elevate breasts. Originality/value The findings are based on an experimental method that quantifies the uplifting effect of the prototype brassiere using body measurement data obtained from local women in Shanghai, China. They provide empirical criteria for manufacturing brassieres to the Chinese intimate apparel industry, which lacks a standardized measurement system.