The sensory research on the style of women's overcoats
Source abstract
Abstract
Purpose The research in this paper aims to investigate the perception created by clothing style and semantic space to describe this perception. The results of study could be applied to establish relation between customers' feelings and design elements. Design/methodology/approach Women's overcoats were chosen as research objects. The technique of sensory engineering was applied to investigate the customers' feelings and demands related to product images. Card system, shape analytical method, and regression analysis were applied in this research. Findings Six word-pair were selected to establish the semantic space. The product elements space with seven items and 25 categories was established. The relation between two spaces could be quantified according to the principle of sensory engineering. Research limitations/implications The findings can be applied to women's overcoat and similar clothing for customer-orientated design. Originality/value The theory of sensory engineering was applied for practical application purposes. Some useful parameters were obtained to explain the reliability of the research results and influences of design elements on perception judgment.
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Research context
OpenAlex topics: Color perception and design · Multisensory perception and integration · Sensory Analysis and Statistical Methods
SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.
Affiliations
College of Material Engineering, Soochow University, Suzhou, People's Republic of China
References (9)
Show source-provided references
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