A customization design platform for school uniforms using the Kano model

Purpose This study aims to explore a methodology based on the Kano model. And use this method to determine user requirement attributes in the field of school uniform customization. To construct a set of processes that can be used as a reference for constructing a clothing customization platform. Design/methodology/approach An optimized quantitative Kano model was applied. Initially, a survey was conducted to assess the current market for customized school uniforms in China. Subsequently, a Kano attribute questionnaire was developed, and experts from both supply and procurement sectors were invited to evaluate it. This was followed by categorizing user demands based on the Kano model’s evaluation criteria and conducting a validity analysis using Cronbach’s alpha coefficient. The priority ranking of user demands was determined through a sensitivity analysis of better-worse coefficients. Ultimately, a platform was established, and a fuzzy comprehensive evaluation was conducted. Findings Regarding user demands, procurement-side demand elements prioritize modular design, fabric libraries and online reviews. In contrast, supply-side demand elements focus on style product libraries, layout adaptation to user habits and the preview effects of 3D models. Elements such as qualification verification, personal information uploading, design draft archiving and main tag categorization have a lesser impact on user satisfaction. Originality/value The results of the study provide a complete methodological reference for the construction of a garment customization platform. By applying the Kano model, this study categorizes and filters the demands of users for school uniform customization design platforms in China and establishes a 3D virtual display platform aimed at improving user satisfaction.