journal article·2025Open access

Federated Learning’s Role in Next-Gen TV Ad Optimization

Gabriela Dobrița, Adela Bâra, Simona-Vasilica Oprea

Computers, Materials & Continua· Volume 82· Issue 1

Abstract

In the rapidly evolving landscape of television advertising, optimizing ad schedules to maximize viewer engagement and revenue has become significant. Traditional methods often operate in silos, limiting the potential insight... | Find, read and cite all the research you need on Tech Science Press
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Research context

OpenAlex topics: Advanced Data and IoT Technologies · Big Data and Digital Economy · Technology and Data Analysis

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