A Transaction Frequency Based Trust for E-Commerce
Source abstract
Abstract
Most traditional trust computing models in E-commerce do not take the transaction frequency among participating entities into consideration, which makes it easy for one party of the transaction to obtain a high trust value in a short time, and brings many disadvantages, uncertainties and even attacks. To solve this problem, a transaction frequency based trust is proposed in this study. The proposed method is composed of two parts. The first part is built on the classic Bayes analysis based trust models which are ease of computing for the E-commerce system. The second part is the transaction frequency module which can mitigate the potential insecurity caused by one participating entity gaining trust in a short time. Simulations show that the proposed method can effectively mitigate the self-promoting attacks so as to maintain the function of E-commerce system.
Source: openalex_inverted_index · Quality: baseline
Research context
OpenAlex topics: Access Control and Trust · Cloud Data Security Solutions · Service-Oriented Architecture and Web Services
SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.
References (37)
Show source-provided references
1. E-commerce in Spain: Determining factors and the importance of the e-trust
2. A survey of trust management for E-commerce systems
3. A survey of E-commerce trust
4. Trust and distrust in E-commerce
5. Trust, risk and alternative website quality in B-buyer acceptance of cross-border E-commerce10.4018/JGIM.2020010109 ↗
6. Investigation of the correlation between trust and reputation in B2C E-commerce using Alexa ranking10.1109/ACCESS.2017.2720118 ↗
7. The effect of interface on user trust; user behavior in E-commerce products
8. The role of multichannel integration, trust and offline-to-online customer loyalty towards repurchase intention: an empirical study in online-to-offline (O2O) E-commerce10.1016/j.procs.2019.11.193 ↗
9. The impact of risk-aware consumer trust on CB E-commerce platforms and purchase intention
10. Construction and optimization of trust network in E-commerce environment10.3724/SP.J.1016.2012.00027 ↗
11. Research on the B2B trust evaluation model based on multi-agent under the E-commerce environment
12. A trust‐based collaborative filtering algorithm for E‐commerce recommendation system10.1007/s12652-018-0928-7 ↗
13. The research of trust value calculating model in the electronic commerce
14. Mining users trust from E-commerce reviews based on sentiment similarity analysis10.1109/ACCESS.2019.2893601 ↗
15. Trust model based on reputation mechanism in P2P E-commerce
16. C2C E-commerce trust algorithm based on trust network
17. C2C E-commerce trust algorithm based on trust network, Recommendation algorithms based on enhanced similarity and implicit trust
18. Trust-based shilling attacks user detection algorithm
19. The fine-grain trust model based on merchandise domain for P2P E-commerce systems
20. A fine-grain trust model based on domain and bayesian network for P2P E-commerce system
21. R. Wang, “Research on trust management and attack defense mechanisms for software-defined internet of things,” Ph.D.dissertation, Shandong University, China, 2018.
22. A trust-distrust based reputation attacks defending strategy and its stability analysis
23. Lightweight mobile clients privacy protection using trusted execution environments for blockchain10.32604/cmc.2020.011668 ↗
24. Hybrid soft computing technique based trust evaluation protocol for wireless sensor networks
25. Fogmed: A fog-based framework for disease prognosis based medical sensor data streams10.32604/cmc.2020.012515 ↗
26. Trust management-based service recovery and attack prevention in manet10.32604/iasc.2021.017547 ↗
27. Trust based secure reliable route discovery in wireless mesh networks
28. A cloud-based trust management framework for vehicular social networks10.1109/ACCESS.2017.2670024 ↗
29. Effective information transmission based on socialization nodes in opportunistic networks10.1016/j.comnet.2017.10.005 ↗
30. A trust evaluation method for improving nodes utilization for wireless sensor networks
31. CENTERA: A centralized trust-based efficient routing protocol with authentication for wireless sensor networks10.3390/s150203299 ↗
32. Detecting bad-mouthing attacks on reputation systems using self-organizing maps10.1007/978-3-642-21323-6_2 ↗
33. Computational trust and reputation models for open multi-agent systems: A review10.1007/s10462-011-9277-z ↗
34. Towards pre-standardization of trust and reputation models for distributed and heterogeneous systems10.1016/j.csi.2010.01.003 ↗
35. A trust-based security system for ubiquitous and pervasive computing environments10.1016/j.comcom.2008.05.007 ↗
36. The beta reputation
37. Shafer · A mathematical theory of evidence · 197610.1515/9780691214696 ↗