journal article·2023Open access

A Query-Based Greedy Approach for Authentic Influencer Discovery in SIoT

Farah Batool, Abdul Rehman, Dongsun Kim, Assad Abbas, Raheel Nawaz, Tahir Mustafa Madni

Computers, Materials & Continua· Volume 74· Issue 3

Abstract

The authors propose an informed search greedy approach that efficiently identifies the influencer nodes in the social Internet of Things with the ability to provide legitimate information. Primarily, the proposed approach minimizes the network size and eliminates undesirable connections. For that, the proposed approach ranks each of the nodes and prioritizes them to identify an authentic influencer. Therefore, the proposed approach discards the nodes having a rank (α) lesser than 0.5 to reduce the network complexity. α is the variable value represents the rank of each node that varies between 0 to 1. Node with the higher value of α gets the higher priority and vice versa. The threshold value α = 0.5 defined by the authors with respect to their network pruning requirements that can be vary with respect to other research problems. Finally, the algorithm in the proposed approach traverses the trimmed network to identify the authentic node to obtain the desired information. The performance of the proposed method is evaluated in terms of time complexity and accuracy by executing the algorithm on both the original and pruned networks. Experimental results show that the approach identifies authentic influencers on a resultant network in significantly less time than in the original network. Moreover, the accuracy of the proposed approach in identifying the influencer node is significantly higher than that of the original network. Furthermore, the comparison of the proposed approach with the existing approaches demonstrates its efficiency in terms of time consumption and network traversal through the minimum number of hops.
Source: openalex_inverted_index · Quality: baseline

Research context

OpenAlex topics: Complex Network Analysis Techniques · Spam and Phishing Detection · Opinion Dynamics and Social Influence

SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.

References (40)

Show source-provided references
1. Social influence analysis in social networking Big data: Opportunities and challenges10.1109/MNET.2016.1500104NM ↗
2. An efficient friendship selection mechanism for an individual's small world in social internet of things
3. Identifying influential nodes in social networks: Neighborhood coreness based voting approach10.1016/j.physa.2020.124215 ↗
4. Identification and role of opinion leaders in information diffusion for online discussion network
5. A novel class based searching algorithm in small world internet of drone network10.1016/j.comcom.2020.03.040 ↗
6. A query based information search in an individual’s small world of social internet of things10.1016/j.comcom.2020.08.027 ↗
7. Kotler · Marketing Management: A South Asian Perspective · 2007 · 1
8. The social capital of opinion leaders10.1177/000271629956600104 ↗
9. Rogers · Simon & Schuster · 2003 · 576
10. Pei · Complex Spreading Phenomena in Social System · 2018 · 12510.1007/978-3-319-77332-2_8 ↗
11. Factoring and weighting approaches to status scores and clique identification10.1080/0022250X.1972.9989806 ↗
12. K-Core organization of complex networks10.1103/PhysRevLett.96.040601 ↗
13. Network structure and minimum degree10.1016/0378-8733(83)90028-X ↗
14. The centrality index of a graph10.1007/BF02289527 ↗
15. L. Page, S. Brin, R. Motwani and T. Winograd, “The PageRank citation ranking: Bringing order to the Web,” Stanford InfoLab, 1999. [Online]. Available: http://ilpubs.stanford.edu:8090/422/.
16. Searching for superspreaders of information in real-world social media10.1038/srep05547 ↗
17. Identifying influential spreaders in complex networks based on Kshell hybrid method10.1016/j.physa.2018.02.016 ↗
18. Predicting tie strength in a new medium
19. Weighted based trustworthiness ranking in social internet of things by using Soft Set theory
20. Vehicular traffic optimisation and even distribution using ant colony in smart city environment10.1049/iet-its.2017.0308 ↗
21. A trustworthy SIoT aware mechanism as an enabler for citizen services in smart cities10.3390/electronics9060918 ↗
22. Mobile crowdsensing based architecture for intelligent traffic prediction and quickest path selection
23. E-Learning development based on internet of things and blockchain technology during COVID-19 pandemic10.3390/math9243151 ↗
24. An area coverage scheme based on fuzzy logic and shuffled frog-leaping algorithm (SFLA) in heterogeneous wireless sensor networks10.3390/math9182251 ↗
25. Identifying information superspreaders of COVID-19 from arabic tweets
26. COVID-19 outbreak prediction by using machine learning algorithms10.32604/cmc.2023.032020 ↗
27. Algorithm for finding influential user: Based on user’s information diffusion region
28. Measuring user influence in twitter: The million follower fallacy
29. A quantitative methodology based on component analysis to identify key users in social networks10.1504/IJSNM.2012.045104 ↗
30. S. Arrami, W. Oueslati and J. Akaichi, “Detection of opinion leaders in social networks: A survey,” In: G. D. Pietro, L. Gallo, R. J. Howlett and L. C. Jain (Eds.), Intelligent Interactive Multimedia Systems and Services, Switzerland: Springer Cham, pp. 362–370, 2018.10.1007/978-3-319-59480-4_36 ↗
31. S. Kemp, “DIGITAL 2022: GLOBAL OVERVIEW REPORT,” Datareportal, 2022. [Online]. Available: https://datareportal.com/reports/digital-2022-global-overview-report.
32. Network analysis and political science10.1146/annurev.polisci.12.040907.115949 ↗
33. Dissemination of word of mouth based on SNA centrality modeling and power of actors-An empirical analysis of internet word of mouth10.5430/ijba.v5n5p65 ↗
34. Network text analysis to summarize online conversations for marketing intelligence efforts in telecommunication industry
35. Network market analysis using large scale social network conversation of Indonesia’s fast food industry
36. Fast summarization of large-scale social network using graph pruning based on K-core property
37. Social network restructuring after a node removal10.1504/IJWET.2013.052582 ↗
38. J. Leskovec and A. Krevl, “SNAP datasets: Stanford large network dataset collection,” SNAP, 2014. [Online]. Available: http://snap.stanford.edu/data.
39. Gephi: An open source software for exploring and manipulating networks
40. Efficient, high-quality force-directed graph drawing