journal article·2021Open access

Click Through Rate Effectiveness Prediction on Mobile Ads Using Extreme Gradient Boosting

Moneera AlAli, Maram AlQahtani, Azizah AlJuried, Taghareed AlOnizan, Dalia Alboqaytah, Nida Aslam, Irfan Ullah Khan

Computers, Materials & Continua· Volume 66· Issue 2

Abstract

Online advertisements have a significant influence over the success or failure of your business. Therefore, it is important to somehow measure the impact of your advertisement before uploading it online, and this is can be do... | Find, read and cite all the research you need on Tech Science Press
Source: openalex_inverted_index · Quality: baseline

Research context

OpenAlex topics: Data Stream Mining Techniques · Customer churn and segmentation · Big Data and Business Intelligence

SciVX discovery tags are terminology-based. OpenAlex topics are source-provided classifications.

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