Improving Sentiment Analysis in Election-Based Conversations on Twitter with ElecBERT Language Model

Sentiment analysis plays a vital role in understanding public opinions and sentiments toward various topics. In recent years, the rise of social media platforms (SMPs) has provided a rich source of data for analyzing public opinions, particularly in the context of election-related conversations. Nevertheless, sentiment analysis of election-related tweets presents unique challenges due to the complex language used, including figurative expressions, sarcasm, and the spread of misinformation. To address these challenges, this paper proposes Election-focused Bidirectional Encoder Representations from Transformers (ElecBERT), a new model for sentiment analysis in the context of election-related tweets. Election-related tweets pose unique challenges for sentiment analysis due to their complex language, sarcasm, and misinformation. ElecBERT is based on the Bidirectional Encoder Representations from Transformers (BERT) language model and is fine-tuned on two datasets: Election-Related Sentiment-Annotated Tweets (ElecSent)-Multi-Languages, containing 5.31 million labeled tweets in multiple languages, and ElecSent-English, containing 4.75 million labeled tweets in English. The model outperforms other machine learning models such as Support Vector Machines (SVM), Naïve Bayes (NB), and eXtreme Gradient Boosting (XGBoost), with an accuracy of 0.9905 and F1-score of 0.9816 on ElecSent-Multi-Languages, and an accuracy of 0.9930 and F1-score of 0.9899 on ElecSent-English. The performance of different models was compared using the 2020 United States (US) Presidential Election as a case study. The ElecBERT-English and ElecBERT-Multi-Languages models outperformed BERTweet, with the ElecBERT-English model achieving a Mean Absolute Error (MAE) of 6.13. This paper presents a valuable contribution to sentiment analysis in the context of election-related tweets, with potential applications in political analysis, social media management, and policymaking.