Learning curve theory and innovation

Purpose – The purpose of this paper is to look at innovation and the tension which arises between proprietorship and standardization. Design/methodology/approach – The paper presents an analysis of the learning curve theory in relation to the printed circuit board industry. Findings – The measurable impact of the learning curve will be different depending on a number of factors commonly found in the printed circuit industry – degree of process maturity/automation, run lengths, and presence of customized elements requiring modifications to process flow, materials, or procedures. Originality/value – There is no escape from continuing and inexorable downward price pressure from entrenched expectations and trends. A clear understanding of how these work will confer a competitive advantage to the strategist concerned with bringing innovative technologies to the marketplace.